Travel booking experience post Covid-19 — Covid-19 has had a huge impact on the travel industry. People’s behaviour and preferences have shifted. Across the globe,once-bustling airports are hauntingly quiet. International borders are closing. How are we going to make the user comfortable and provide the best Experience ?

Many articles I saw telling me Red defines energy, passion or love , Blue defines trust, peace or loyalty. And the list goes on !! 🙄 Recently, I was working on something with my colleagues where I was repeatedly asked which colour shall we used in our app. And let…

Communication + UX + Food Design + Entrepreneurship — This article will take you through my journey of how concepts like Communication Design, User Experience Design + Working in a startup culture at Designerrs helped me in my journey of being a Designpreneur. My Journey as a designer started in college itself. I am a communication designer by degree…

Just imagine how you’d feel if you walked into a shop, collected everything in your basket, but couldn’t find the cashier. In the end, you’d likely get extremely upset and leave everything behind without spending a cent. Well, exactly that’s what happens with bad form design. Lately, I was filling…

“There’s a lot of fruit in the produce aisle, but if any one type of fruit was designed by Mother Nature for the user experience, it would have to be the banana.” — A banana tastes good and is good for you, but there are other factors of its design that add to this optimal experience of snacking. The color of a Banana makes it easy to know it is ready. Most of us will use our eyes to observe a banana long before we smell, touch, or taste it. Just by looking at a banana…

Every where around I hear “ProblemSolver” What does it mean exactly? I think people use the term ‘solution’ far too often without thinking about what it really means. Unless you work in a mathematical field with a defined set of parameters, you’re probably not solving much at all. Being a designer, and most of us in…

Soft skills are a combination of personal attributes and social and communication skills. As a UX designer, we often work on cross-team and cross-functional products; this is where soft skills can make the most impact. — Knowing what people need and how to craft a solution that is easy to use, useful, and delightful takes a significant amount of reading between the lines and a knack for verbalising abstract concepts. But what are these essential and critical soft skills?

Every designer wants their products to be adopted by users. And every company want their product to be used by the customer. Until recently, you might only have heard of the video conferencing tool Zoom if you worked in the tech industry. But since the spread of the coronavirus caused so much of the world to adopt work from home policies, Zoom has become almost synonymous with its function. …

Emotions are complex and complicated yet they play a crucial role in human behavior. Detecting, understanding, and responding to emotions is something innate in humans. — There are three ways someone can respond to something that we create visceral, behavioural, or reflective. Visceral is the immediate response to what they see or they experience. Behavioural is what they do after they see it. It’s more of a reaction to it. And reflective is what changes within them…